The VDR offers an exceptional combination of high performance texture, striking appearance, and an innovative new vibration dampening rubber material providing a 30 percent reduction in high frequency vibrations versus a standard rubber grip. This allows golfers greater shot control and consistency, due to the elimination of fatigue and increased grip pressure. The computer designed variable depth three-dimensional texture is designed to enhance the player's connection with the club via the grip. The texture is intended to do a better function of channeling moisture, improve traction and feel in both wet and dry conditions.